Marketing Your Care Agency- Choosing a Budget and Finding Clients Offline
Since 2015 the government has mandated that social care users have the option to utilise a personal budget to choose their own care provider, as opposed to the previous system of being allocated a provider from their council. Since then, the NAO estimates that currently around 422,000 people nationwide are going directly to care providers. For care providers, this means that on top of winning council care packages they have the option to compete for a lot of private business! Marketing your business is now very important to ensure you are found by private service users, and ultimately chosen above your local competition. Following our previous guide which covers how to get your business visible online, we have put together our top tips for finding your new clients offline. 1. Identify a marketing budget that will work for your business. Whilst there are many free ways to get your business visible online, spending on advertising is a necessity, even if that only inv