Marketing Your Care Agency- The Basics
Since 2015 the government has mandated that social care users have the option to utilise a personal budget to choose their own care provider, as opposed to the previous system of being allocated a provider from their council. Since then, the NAO estimates that currently around 422,000 people nationwide are going directly to care providers. For care providers, this means that on top of winning council care packages they have the option to compete for private business! Marketing your business, or making sure your business is visible, is now very important to ensure you are found by private service users, and ultimately chosen above your local competition. We have put together a brief guide to help you get started marketing your business. 1. Create a Google MyBusiness Listing Google MyBusiness is an excellent tool to help your business be found in your area. It is free to create a listing that will include your contact details, location, reviews from users and you